Monthly
$80/month
Cancel anytime.
- 70+ hours of video & written lessons
- Skill files & prompt templates
- Private Slack community
- All new material as it's published
How To Make Apps and Influence Customers
A transformative course on creating, launching, and monetizing your own software product using agentic AI — for beginners and experts alike. Learn not just how to build, but how to ship.
- 70+ hours
- Of exclusive video, plus a written version of every lesson
- 18 topics
- From your first prompt to selling the company
- Watch any order
- A library to pick from, not a linear course
- Always growing
- New material added continually, included free
The rare skill is knowing what customers want.
Writing the code used to be the hard part. It isn't anymore. Learning to code is no longer enough, and learning to prompt is no longer enough either — both are table stakes now, and neither one tells you what to point them at.
The hard part is building something people actually want, and then getting those people to find it, understand it, trust it, and pay for it. That is a different skill entirely. It's the one almost nobody teaches, and the one almost nobody has. In short: you need to learn how to influence customers.
That's what this course teaches. Most courses are written by engineers for engineers, and they stop where the code stops. This one keeps going: the taste, judgment, and positioning that decide whether what you build ever reaches anyone. You'll still learn to ship fast with agentic AI. You'll also learn the half that turns a working product into a business.
What you'll learn
A library you can pick and choose from — you don't have to watch in order. Already know the principles of good code? Skip straight to branding and storytelling. Every video comes with a written version if you prefer to read.
Building
- How to use Claude Code or Codex even if you've never used them before
- How to ideate on business or app ideas and choose a profitable niche
- How to launch your product quickly, without waiting for it to be perfect
- How to produce good, clean, modular and maintainable code
- How to publish your apps on the App Store and Google Play
- How to acquire and set up a domain name
- How to automatically push app changes to your customers with zero clicks
Selling
- How to position your product with attractive branding and copywriting
- How to perfect the art of storytelling in everything you do
- How to acquire customers without spending a dime
- How to optimize your website and content for search engines
- How to handle customer service inquiries to convert angry users into word-of-mouth advocates
- How to grow your YouTube, TikTok, and X followers and subscribers
- How to process payments with Stripe
- How to track and optimize business performance
Lasting
- How to change your mindset to achieve perseverance and ambition in the face of uncertainty and doubt
- How to sell your company (and whether you should)
- And most importantly: what to do when you get stuck
Whether you're a beginner who's never made an app before or a veteran software engineer, you'll learn how to go from a blank slate to an automated business that drives passive income for you.
Who am I?
I've been shipping software for over twenty years.
I founded Standard Notes, a security-oriented product acquired by Proton in 2024. More recently, I launched an AI-centric YouTube channel which I grew from 0 to 150,000 subscribers in five months — as well as 72,000 X followers in the same amount of time.
This end-to-end course will teach you all the hard-earned lessons I've acquired over the years. It will save you from making years of mistakes and give you the concentrated wisdom that's proven to lead to results.
Since selling my company, I've advised countless people on how to start and grow their software business, and the feedback I get is always the same:
This is some seriously good advice, thank you. (You should write a book.)
Of course no one reads anymore, which is why this course is 70+ hours of exclusive video, designed to be entertaining as well as informative.
What students say
I had four half-finished apps rotting in a folder. The "launch before it's perfect" module was uncomfortable to watch because it described me exactly. Shipped in nine days. First paying customer that weekend.
Twelve years as a backend engineer and I still could not write a landing page that didn't sound like documentation. The storytelling and copywriting sections were worth the yearly price on their own.
I stopped treating distribution as something you do after the product. Rebuilt my launch around that one idea and went from 40 signups to just under $3k MRR in four months.
What's included
- 70+ hours of video, and the written version
- Every lesson is a video and a written article. Watch or read — the whole library is yours from day one.
- Exclusive Skill files
- Claude Code and Codex Skill files you install with your AI agent to produce much better results.
- Dozens of prompt templates
- Launch your project with the right languages and architectures to ensure good long-term results.
- Private Slack community
- Chat and connect with people on the same journey. Make friends, ask for help, share advice — and maybe find a cofounder.
- Discounted 1:1 time
- I hope I've covered everything in the video series, but I'm available if you need hands-on help. Yearly members get 50% off Intro call access.
- Every future update, included
- The course is constantly updated. As I interact with more students, I publish more detailed videos on the topics that matter most — at no extra cost.
Pricing
The full course library on both plans. Yearly saves you $580 and adds discounted 1:1 time with me.
Best value
Yearly
$380/year
Saves $580 versus monthly.
- Everything in Monthly
- Just over 60% off the monthly rate
- A full year to build and launch
- 50% off 1:1 Intro calls
Questions
- I've never written a line of code. Is this for me?
- Yes. The course starts from a blank slate and assumes nothing. You'll learn to use Claude Code or Codex from scratch — that's lesson one.
- I'm already a senior engineer. Won't a lot of this be obvious?
- Not at all. The building material covers agentic AI workflows that are new to almost everyone, and the course goes well beyond code into branding, storytelling, customer acquisition, and the business decisions that come after launch.
- Do I have to watch 70 hours to get value?
- No. It's a library, not a linear course. Most people pick the three or four topics blocking them right now and come back later.
- Which AI tools do I need?
- Claude Code or Codex. The course covers both, and the included Skill files work with either. You don't need to have used them before.
- What if I don't like it?
- I'll refund any payment made in the last 14 days — no questions. If a course can't survive that, it shouldn't be charging money.
- Is the content finished, or still being added to?
- Both. 70+ hours are available now, and I keep publishing as students raise new problems. Updates are included on every plan.
Turn from a dreamer into a doer.
Go from a blank slate to an automated business that drives passive income for you.